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Qualitative Analysis

Qualitative methodology covers a wide array of techniques. At DE we have expertise in the areas of case study research, focus group, interviews, phenomenology, ethnography, story telling, and various types of participant observations. Our consultants are highly skilled in a variety of industry leading software, such as NVivo. Contact us to speak with our qualitative experts for valuable information on identifying the technique that would best fit your research queries and framework.

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Erica M.

Data Protocol/ Instrument Development

Are you planning a focus group or conducting interviews for your dissertation? If so, then you need a sequence of questions and protocol that follow the logic of your inquiry, are non-threatening to your participants, and can be executed efficiently and successfully. Our expert methodologists can help ensure that you are sufficiently prepared for your interviews and focus groups, and that you are asking the kinds of questions that will most effectively address your main research questions.

Analyzing qualitative data is very time consuming. Let our qualitative experts do it for you!

Dr. Adrienne Dougherty
VP Statistics and Data Analysis

Data Analysis

All qualitative data requires coding to prepare it for meaningful analysis. In simple terms, coding can be understood as classifying or tagging text data. By applying a coding scheme, qualitative analysis generates variables, which can be used in descriptive and inferential analysis.

The coding scheme may be developed in consultation with the data (inductive approach), or arrived at through the theoretical/conceptual framework adopted for the research study (deductive approach). In most cases, a mix of these approaches is used to arrive at a customized coding scheme specific to your data set and research questions.

Analysis of qualitative data may take the form of extracting relevant quotes, to creating a cross tabulation matrix to explore code associations. The method of analysis will depend on your research questions, and the variety of data.

Our Process

Upon receiving your data (interviews, notes, surveys, transcripts), our consultant will review the data and recommend the process for going forward with your qualitative analysis. Once the review is complete, you will receive a recommended plan of action, along with a price quote.

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